Our Story

Our Story

Anna started her career as an International Aid Consultant working in developing countries including Bangladesh, India, Sri Lanka, Pakistan, and Nepal establishing micro-enterprises for women to be financially independent.

After decades of philanthropic work, she saw the opportunity to use her entrepreneurial skills and create something of her own, founding the KASMIRI luxury cashmere brand. Despite the challenges of establishing a sustainable luxury brand in a world dominated by fast fashion, she persevered.

She partnered with her talented women artisan weavers in Nepal, focusing on curating individual handcrafted heirloom products of unparalleled quality and beauty.

Through KASMIRI, Anna has created a bespoke international brand that offers premium luxury cashmere accessories while directly supporting the women artisans who weave them while preserving traditional artisanal techniques.

This connection to community and commitment to ethical production is what sets KASMIRI apart. With every piece that is crafted, Anna helps women tell their stories, sharing their history, traditions, and culture with her customers. For Anna, the brand presents the culmination of her life’s work and offers her the chance to continue to give back to a community that she grew to love.

“On my first visit to Nepal many years ago, I purchased a rich Tibetan Red cashmere shawl from the artisan weavers. I wore it when I met my husband Sir Ray Avery in Nepal and it became a cherished keepsake of my travels around the world and in motherhood. When my first daughter was born, I wrapped her in the shawl to keep her warm during her first few months of life. It’s soft and comforting and holds countless memories of my life and travels. When you wear a KASMIRI product it is the start of all your life’s adventures”.

To read more about our story head to our Journal


We promise that Kasmiri represents the pinnacle of luxury cashmere. Each piece is handcrafted in Nepal by expert artisans with care and love using the finest cashmere wool from Mongolia and Tibet.

We are passionate about quality and craftsmanship.

Each step of our bespoke manufacturing process, our unique textures and colour palette ensures you are buying luxury cashmere of the highest quality possible. Our carefully curated colours and designs are timeless heirloom fashion statements made to be loved for generations.

Our cashmere is internationally certified ensuring its quality and that it is sourced and produced with ethical, sustainable practices completely free from harmful chemicals.


Ethical and Sustainable Luxury

Our collection is made by dedicated and skilled artisans in Nepal. We believe in preserving tradition, nurturing the local economy, and following ethical and sustainable practices.

We work with the noblest natural material there is; cashmere. We are dedicated to timeless, versatile designs that will be loved by many and always. Carefully made to last a lifetime, and one which will become a family heirloom that will be loved for generations.

We believe the quality of the item is as important as the quality of the lives of the artisans who make them.

All of our artisans are paid fairly and work in a relaxed, safe environment where everyone feels they are “home away from home”.

We continue to fulfill the aspirations of our artisan weavers who are mainly women by supporting the education of their children and grandchildren to ensure the next generation has a bright future.


We are committed to crafting cashmere accessories of unparalleled quality and beauty.  Our commitment is to forge personal connections through our handcrafted accessories, allowing individual expression to flourish, communities to prosper and heritage to endure.


All our products are presented in a soft to the touch, boutique KASMIRI box that is planet friendly and made to last for years to come. It is the perfect place to store your cashmere scarf or shawl.

If your purchase is a gift for someone special and you would like us to include a personalised message on your behalf, simply add your message to the “special instructions” area during checkout and leave the rest to us. We love to make our customers happy.

Our box uses Forest Stewardship Council (FSC) certified paper that is acid sulphur and lignin-free, which means it can be recycled. However, your box is made to be kept for a long time and its purpose is to provide a wonderful unboxing experience and for storing your cashmere.

Our boxes are sent to you in a consciously made bubble-mailer that is plastic-free and compostable.